Brand Film
The Brand Film award category is open for short films produced by a company or brand to highlight a brand message, vision or values through visual storytelling. Films submitted here may or may not have a direct visible link to the brand, but the key purpose of the film is typical to support a commercial entity.
The main guidelines to qualify for this category are:
All films produced for or by a coffee industry brand or other commercial entity, e.g. coffee roasters, coffee shops, etc.
Innovative and budget film making is encouraged (iPhones, SLRs, etc)
All films must have a coherent relationship between the brand and coffee or coffee culture
Film length: 3 minutes minimum - 45 minutes maximum
Pre-existing works are accepted, provided they have been produced after December 2015
Broad judging criteria include: clarity of message, audience connection, aesthetics, educational value, and authenticity.