TV Short Commercial
The TV / Short Commercial award category aims to celebrate and showcase the best commercials with a connection to coffee or coffee culture, tracking the evolution of coffee culture over time.
The main guidelines to qualify for this category are:
All films must feature coffee-related products or highly-relevant content to coffee or a coffee culture
This does not need to be produced by a coffee-related company but must have an identifiable coffee theme
Film length: 15 seconds minimum - 90 seconds maximum
Pre-existing commercials are accepted, provided they have been produced after December 2015
Broad judging criteria include: originality, memorability, wit, and entertainment value.